As the "first show" of exhibition industry in northeast China under the regular epidemic prevention and control, as well as the "first show" of the five domestic auto shows after the epidemic has been effectively controlled, the 17th China (Changchun) International Auto Expo (hereinafter referred to as the Changchun Auto Expo) will be staged at the Changchun International Convention and Exhibition Center from July 10 to 19, and the Changchun International Auto Culture Festival and Honng Qi Carnival will also be held at the same time.
The press conference on June 10th was presided over by Sun Libin, Deputy Secretary-General of Changchun Municipal Government. The reporter was informed that as of the end of May, domestic mainstream manufacturers such as FAW, BAIC, SAIC, GAC, Dongfeng and Changan will participate in the exhibition, and about 150 international brands such as Mercedes-Benz, BMW, Rolls-Royce, Ferrari, Porsche, McLaren, Bentley, Jaguar Land Rover, INFINITI, Lexus and Cadillac will also gather in Changchun. The number of online and offline participating vehicles will exceed 1,400, the highest in history. The second Hong Qi Carnival held at the same time will also launch 16 series of activities, exceeding the overall scale of activities in 2019 and playing the strongest voice of the Hong Qi brand.
After 21 years, Changchun Auto Expo has become one of the most influential automobile industry brand exhibitions in China, ranking among the five major auto shows in China, with remarkable achievements and rising day by day, which not only promoted the development of automobile industry in Jilin Province and Changchun City, but also greatly promoted the cluster development of transportation, logistics, tourism, advertising and other related supporting industries, forming a trade system of industrial integration, industry supporting and multi-party linkage, and becoming a vivid example of the development achievements of urban economic circle.
It is understood that this Auto Expo is sponsored by CAAM, China-SAE, China Automobile Dealers Association and Changchun CCPIT, undertaken by Changchun Braim International Convention and Exhibition Group Co., Ltd., and specially supported by China FAW Group and Automobile Industry Branch of CCPIT. With the theme of "Changchun Auto Expo, Enjoy a new life", it aims to lead the future of automobiles, display automobile culture, promote automobile consumption and stimulate economic growth.
"Changchun Auto Expo will take the lead in setting off the banner of the auto show industry. By displaying new technologies, new models and new products, it will achieve the sales purpose of pushing new models and destocking, effectively alleviating the decline in sales of car companies in the first half of the year and stimulating the whole automobile industry. It will stimulate consumption in the whole automobile industry chain, benefit more industries, effectively drive the tertiary industry to create more jobs and improve economic activity." Xu Huaiwu, President of Changchun CCPIT, the Organizer of Auto Expo, said.
"Main venue+sub-venue+online exhibition hall", the innovative exhibition mode increases the participation of the masses.
This year's Auto Expo will comprehensively innovate the exhibition mode and realize the diversified development of the exhibition. By creating an innovative mode of "main venue+sub-venue+online exhibition hall", the new features of "one main venue and multi zones, online and offline" synchronous interactive display are realized.
The total area of the offline exhibition is planned to be 203,000 square meters, which will be displayed in the form of "main venue+sub-exhibition hall", so that this auto Expo will spread to the whole city and more people and enterprises will participate. Among them, the main venue is located in Changchun International Convention and Exhibition Center, with an exhibition area of 150,000 square meters, which is divided into 8 indoor exhibition halls, 4 outdoor exhibition areas and live broadcast areas; The exhibition hall is located in Kaixuan Road Second-car Market and some 4S shops, with an exhibition area of 53,000 square meters.
The online exhibition hall has the advantages of breaking through the limitations of venues, participating in a wider range of subjects and having more abundant marketing means, which can effectively solve the bottleneck of offline auto show and expand the form, service and efficiency of auto show, thus turning the short traditional auto show into an online platform integrating "exhibition+transaction" and opening a new era of personalized "cloud exhibition". It is understood that the online exhibition will make full use of digital means such as cloud computing and big data, and combine with the "Exhibition E-Link" APP integrated service platform to make the Auto Expo a new cloud exhibition that will never end. It is estimated that the daily active volume of online exhibitions is 1 million, and the cumulative active volume of the whole exhibition period is expected to exceed 10 million. At the same time, it will provide online new car release channels for major automobile manufacturers by holding related activities such as "E Expert Forum" and "Online New Car Launch Conference", exchange answers with the audience watching the live broadcast, and strengthen the interaction between manufacturers and consumers.
This year's Auto Expo will also be fully integrated with high-tech and new media. The latest cutting-edge automobile technologies such as driverless, intelligent 5G, AI and VR will be displayed on the spot to reflect the technological content of the exhibition. New media platforms such as short video and live broadcast will be adopted to bring immersive interactive experience to the audience, enhance the technological texture of Changchun Auto Expo, and build an intelligent and refined "Smart Auto Expo".
The 16 series activities of Hong Qi Carnival played the strongest sound of International Auto Culture Festival.
Changchun International Auto Cultural Festival and Hong Qi Carnival jointly organized by Changchun Municipal Government and Hong Qi Brand made Changchun once again become the focus of world attention and the ocean of automobile culture in July.
According to Wang Zuoquan, Director of Brand Public Relations Department of China FAW, in order to better convey the spirit of Hong Qi brand and build the image of Hong Qi brand, a series of activities will be held during this Carnival, exceeding the overall scale of activities in 2019.
Among them, China FAW will jointly present the whole brand at Changchun Auto Expo in the form of joint contracting of exhibition hall. Especially, Hong Qi brand will bring 7 models and 11 exhibition cars. In addition to the hot-selling products such as Hong Qi H5 and HS5, the much-anticipated Hong Qi H9, Hong Qi S9 and Hong Qi E-HS9 will also make stunning appearances. This is the Auto Show with the highest standards and the most complete exhibits since the new Hong Qi brand strategy was released.
During the event, a Hong Qi Carnival Music Festival will be held and Hong Qi fans will be invited to enjoy the wonderful collision between Hong Qi and wonderful music; The automobile industry design competition will be held to show the exquisite design art and exquisite engineering technology of modern automobiles; A visit to Hong Qi Plant will be carried out to explore the mystery of high-quality development of Hong Qi brand; The Hong Qi car marathon will be held, and 400 Hong Qi cars will jointly show the speed passion of the Hong Qi brand; In addition, the 2019 Sustainable Development Report and the Auto Industry Data for the First Half of 2020 will be released, and we will join hands with outstanding representatives from different fields to discuss the countermeasures of China's auto industry in the new era and embrace the brand-new changes in the auto market.
Wonderful Auto Expo Concurrent Events
Changchun, as the cradle of new China's automobile industry, has a profound automobile culture and the public's enthusiasm for supporting the Auto Expo is unmatched by other cities. Changchun Auto Expo has become a holiday for Changchun citizens, which is the characteristic of Changchun. The automobile culture of this Auto Expo is rich and colorful, and a series of wonderful concurrent activities will be unveiled one by one.
During this Changchun Auto Expo, CAAM and China Automobile Dealers Association will jointly plan and hold national conferences such as "Data Release of China's Automobile Industry in the First Half of 2020", "New Trend Release of National Passenger Car Consumption in the First Half of 2020" and "Top 100 Dealers in Automobile Distribution Industry in 2020".
In close cooperation with the Hong Qi Carnival of China FAW Group, the opening ceremony will be jointly held at the Changchun Auto Expo, which will further highlight the advantages and charm of the automobile city, and help FAW Group to create new achievements at the Changchun Auto Expo.
The Internet Auto Celebrity Competition will be held. It is planned to build Hall 1 of Changchun International Convention and Exhibition Center into a live broadcast hall for internet celebrities. Together with domestic well-known live video platforms such as Tik Tok, Kwai, Huoshan, Douyu, Xunlei, Huya, Xigua and Huajiao, 300 popular online celebrities will be invited to participate in the "Internet Auto Celebrity Competition ". At that time, in Hall 1, new energy, luxury cars, locomotives and other distinctive models will be the selling points of online celebrity's live broadcast, and professional data such as fan gathering and live car sales will be competed in sections such as boss goods-selling and public welfare auto Expo, and finally awards such as "Top Ten Internet Celebrity" of auto Expo will be selected.
In addition, cultural and commercial activities will be held in due course during this Expo. It is planned to plan cultural and commercial activities such as car parade and top 100 dealers entering Hong Qi when epidemic prevention and control situation allows, so as to help Hong Qi brand expand the space of strategic cooperation and build a platform for investment promotion in Changchun. At the same time, we strive to invite relevant departments to implant preferential policies for automobile sales into the Auto Expo, so as to effectively promote automobile sales at the exhibition.
Formulate Epidemic Prevention Standards to Facilitate the Resumption of Exhibition Industry.
Affected by the epidemic, the exhibition industry in our city basically stagnated in the first half of the year. Changchun Auto Expo took the lead in holding despite all difficulties, and formulated detailed epidemic prevention and control work plan and standardized prevention and control manual according to the general requirements of national, provincial and municipal epidemic prevention and control. After passing the on-the-spot inspection, it will certainly provide the basis and standards for the subsequent exhibition projects, and provide assistance for the exhibition industry to resume work and resume production.
This year, combined with the real-time development of epidemic prevention and control, the general principle of epidemic prevention and control is "simple, scientific and accurate". At present, the Organizing Committee has completed the work plan for epidemic prevention and control at the Auto Expo, and established a leading group for epidemic prevention and control in conjunction with the Municipal Health Commission, Economic Development Zone, Changchun International Convention and Exhibition Center and other departments, and established a linkage and coordination mechanism of "territoriality-based and manage at municipal and district levels" to coordinate and lead the epidemic prevention work and achieve scientific prevention at key nodes.
For foreign exhibitors invited to participate in the Auto Expo, they should be managed by means of early registration, real-name authentication, app-staged temperature measurement, etc., and try to arrange accommodation for them centrally, and appoint special personnel for statistics and dynamic update. Exhibitors coming from high-risk areas shall provide corresponding supporting documents according to the national epidemic prevention requirements.
Refine the admission process. By setting dynamic temperature measurement system and identity authentication registration system, the identity track of exhibitors and spectators entering the exhibition hall can be traced and traced back. All the participants in the auto fair must have their health codes scanned, their body temperature measured, masks worn, disinfected and treated for emergencies.
